Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed, in small organizations, the same people typically perform both sales and marketing tasks. Nevertheless, marketing is different from sales and as the organization grows, the roles and responsibilities become more specialized.
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| M Z HAQUE |
Comparison chart
Marketing | Sales | |
|---|---|---|
| Approach | determine future needs and has a strategy in place to meet those needs for the long term relationship. | makes customer demand match the products the company currently offers. |
| Process | One to many | Usually one to one |
| Focus | fulfill customer's wants and needs thru products and/or services the company can offer. | fulfill sales volume objectives |
| Horizon | Longer term | Short term |
| Scope | Identifying customer needs (research), creating products to meet those needs, promotions to advertise said products. | Once a product has been created for a customer need, persuade the customer to purchase the product to fulfill her needs |
| Strategy | pull | push |
| Concept | Marketing is a wider concept | Sales is a narrower concept |
| Priority | Marketing shows how to reach to the Customers and build long lasting relationship | Selling is the ultimate result of marketing. |
| Identity | Marketing targets the construction of a brand identity so that it becomes easily associated with need fulfillment. | Sales is the strategy of meeting needs in an opportunistic, individual method, driven by human interaction. There's no premise of brand identity, longevity or continuity. It's simply the ability to meet a need at the right time. |
Sales & Offer:-
An Offer to Purchase is used when you have seen a unit and would like to purchase it. Your agent would bring this Offer to Purchase with a Cheque (1% of your offer price) to the seller's agent or seller. Included inside the Offer to purchase would be the expiry time of this offer is valid till, any special request like completion time/furniture or decorations that you may want the seller to leave behind.
If the owner accept the offer and request, they will issue a Option to Purchase or OTP to you and you would use this OTP to get your bank loan and exercise it at the lawyers within 14 days from the issue date of the OTP. There you would pay 4% cash to exercise the option and within 8-10 weeks the next 15% cash /cpf.
Sales & purchase agreement or S&P is used usually in New developments. So if you go to a new launch and decided to get a unit there, You would pay 5% cash upon booking of the unit and usually within 1 week you would receive the S&P and bring it to a lawyer within 2 weeks to exercise it. and within 8 weeks to pay the balance 15% cash/cpf.
By : M Z HAQUE
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